Online casinos offer deposit bonuses to entice people to open accounts, primarily. But the reasons why that enticement works are fascinating in and of themselves.
Yes, people are conditioned to expect something for free from their gaming provider. And yes, people tend to go for big-money offers. But online casinos don't just use these promos for flashy advertising an..........................d to fulfill expectation – they do it because chasing these bonuses requires actual cash play on the casino's games. .
Think about it – these bonus offers don't actually promise what people think. These aren't offers of free money – you have to place wagers (and lose an awful lot of money) to earn the cash specified in the bonus offer.
Online casinos use signup bonus offers because casino customers are used to getting free stuff.
There's a historical precedent for the use of signup bonuses. If you've spent any time in a land-based casino, you know that the name of the game is earning comps. A comp can be anything from a free cocktail to a week's vacation in the penthouse suite.
Comps are based on how much you play, how much you lose, and how valuable your business is to the casino.
No online casino can comp you a glass of wine or send you out for a comp'd prime rib buffet, so they use promotions like signup and reload bonuses. To understand the psychology behind the welcome bonus, we should look at why casinos provide comps and how those comps affect behavior.
It's simple - the signup bonus works for the casino's bottom line because it convinces us that it's okay to playing a bit more than we intended.
Online casinos use deposit bonus offers because a lot of people fall for them.
Yes, people are conditioned to expect something for free from their gaming provider. And yes, people tend to go for big-money offers. But online casinos don't just use these promos for flashy advertising and to fulfill expectation – they do it because chasing these bonuses requires actual cash play on the casino's games.
This is a marketing tool that also gives users an incentive to gamble more than they may have intended to when signing up.
Casinos know that customers aren't likely to chase that entire bonus amount and they use this to their advantage.
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